I normally steer clear of utopian futurism, which Searls freely admits he is practicing in 'The Intention Manifesto', but given the track record and respect 'Cluetrain' has, along with my familiarity with Searls and colleagues great work around ' Vendor Relationship Management' over the last five years this book deserves to be taken seriously.Īlong with the fundamentalist war being fought between 'Bell Heads' in the telecoms industry who want to perpetuate metered use business models for online services and FOSS focused 'net heads' like Searls, much will need to shift before the individual can be empowered.
Fast forward twelve years and we're in a remarkably similar situation: while the digital economy fundamentals are much more stable than the last crash there has been a tsunami of noisy nonsense around 'social media' (enabled ironically by mediums being the message) which will peak this year with Facebook's ipo ('a single point of failure' by Searls reckoning). As a direct result, markets are getting smarter-and getting smarter faster than most companies.Ĭluetrain captured the best ideas of the boom era and through the painful dot com crash helped people sort out the value from all the bum info floated by the pump and dumpers before the 2000 collapse of the economy. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.
A powerful global conversation has begun.
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